“Comprehensive” means what?
As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing...
View Article“Going Global” is the new “Going Viral”
I remember that fateful morning of September 11, 2011 when two planes had hit the World Trade Center. I was at work. One of my co-workers was listening to the radio. Instantly, we were intently...
View ArticleThe Price of Gut Instinct is High
Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents...
View ArticleWord Out on the Town
Reputation has always carried heavy importance for businesses across industry. Throughout the last century, customer loyalty was primarily forged through personal interactions that involved a high...
View ArticleThe Social Clearinghouse
Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record...
View ArticlePinpoint Your Social Media Strategy
Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of...
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Hee Haw, Hee Haw
We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left...
View ArticleWhen B2B Goes B2B2B
In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of...
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How Early is Too Early?
They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the...
View ArticleTesting the Pressure: The Consumer Barometer
Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives...
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Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy
Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the...
View ArticleGet Your Game Face On
The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social...
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A Year in Review
A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and...
View ArticleJunction Creative Solutions Broadens Portfolio, Drives Trends in 2012
Amidst a particularly eventful year in business and marketing comprising significant changes in the economic environment, public policy, technology, and social media, Atlanta-based hybrid strategic...
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Drawing the Lines on Graph
After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big...
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